Since 1895, Swarovski’s unique savoir-faire has made the company shine as the world’s leading producer of cut crystal. A visionary on a quest for perfection, Daniel Swarovski I created the first mechanical method for cutting and polishing crystal jewellery stones. With over one hundred years of experience and innovation in crystal, Swarovski has made a name for itself in jewellery and fashion accessories over the last few decades. Today, Swarovski again shows its desire to explore the infinite possibilities of crystal as it ventures into the field of watchmaking in 2010.
“The time has come for Swarovski to present its own collection of watches. Introducing Swarovski crystal to the world of watches is the culmination of over three years of research and development. It’s also a real step forward for our company,” summarises Robert Buchbauer, who is a member of the Executive Board and a member of the Swarovski family. Designed under the Creative Direction of Nathalie Colin at Swarovski, “This collection is aimed at the multifaceted woman. It is inspired by life, by day, by night, by each moment lived by this independent and modern, fashion-conscious woman.”